| This quarter's theme content articles: |
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| NEUROMARKETING |
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No One Ever Got Fired for Buying IBM
03/27/07
This phrase is often called the most powerful marketing phrase ever created. In the 1980s, if you had to decide what computer hardware to buy for your company, these words rang through your head. It made your buying decision pretty easy.
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Anticipatory Emotions
03/27/07
Coke or Pepsi? It's an age old question, and now, in a world that's run amuck with choices, it never seems to stop: GM or Ford, Honda or Toyota, Nike or Reebok, tea or coffee, your company or your competitors?
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Buying Criteria: Fact, Fiction, or Feelings?
03/27/07
Neuromarketing is a new field of marketing which uses medical technologies such as functional Magnetic Resonance Imaging to study the brain's responses to marketing stimuli.
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