Solutions: Three Key Areas

Making it easy to evaluate the results of your sales training and messaging initiatives

All Corporate Visions skills training courses come with built-in, third-party ROI assessment.

You'll be able to customize your survey, track adoption, behavior change and skills usage. You'll see what impact your messaging and sales training performance initiatives are having on the business.

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Sales and Marketing Alignment Conference 2011

Steps to Achieving Differentiated Customer Conversations

Develop Messages
that Matter
with Power Positioning

Do any of these apply to you?

  • Your value propositions sound the same as everyone else
  • Your messages don't stand out from the competition's
  • You talk too much about your company and product features, and not enough about the customer
  • You haven't found your uniqueness and you struggle to communicate value

Then you need Power Positioning.

A cross-functional workshop and customer interviews to identify and amplify customer pain, find and align your uniqueness, attach proof points and develop a clear, compelling story line. Documented in a unique Conversation Roadmap that Marketing can use to create a range differentiated communications tools.

Volvo Trucks

  • Increased margins 3-5%
  • Decreased sales cycles 25-30%
Deploy Tools
that Get Used
with Power Tools

Do any of these apply to you?

  • No one uses your selling tools
  • You've built playbooks, but they haven't been touched
  • You see salespeople creating their own collateral materials and completely changing what you send out
  • Your message is getting lost and you've wasted money creating tools that have no impact

Then you need Power Tools.

A buying-cycle analysis, a review of your sales process, and alignment with the actual activities your salespeople perform will help determine the exact right tool for each messaging moment of truth. Best practice examples and templates will help you re-tool your toolkit to make sure your messaging is deployed so Sales can actually use it.

MasterCard

  • 95% of sales rated tools more effective
  • 84% rated it better for selling solutions
Deliver Conversations
that Win
with Power Messaging

Do any of these apply to you?

  • Your salespeople aren't able to get the customer to care enough to do something different
  • Your prospects can't clearly separate you from your competitors
  • Your clients justify the value you bring for the price you charge
  • Your salespeople's customer conversations sound like everyone else

Then you need Power Messaging.

The only selling conversation skills training that teaches your reps to create a remarkable, memorable and compelling buying experience that sets your company apart; even when your offerings are similar to the competition. Help customers see the need to change, the urgency to do it now, and recognize your solution as critical to survival and success.

ADP Major Accounts

  • 115 un-stalled deals in 90 days
  • 10x ROI and millions in revenue